From Dennis Lowery
We spotted something in a review of the fantastically successful novel The Hunger Games by Suzanne Collins. Read what the reviewer says in the middle of his review of that book. He compares The Hunger Games to our book Serpentauria: Ark of Extinction:
5.0 out of 5 stars Very Gripping Story, January 6, 2012
By Reggie Brown (Seattle, WA USA) – See all my reviews
This review is from: The Hunger Games (Paperback)
This is a very unique story line that grips you from page one and doesn’t let go until the end. Very futuristic as it takes place in what used to be North America. This is very well written and gets very intense at times with the vivid descriptions the author uses. If you enjoyed this book you will love Serpentauria: Ark of Extinction. This is a fictional book as well but what I really liked about it is, there are a lot of principles in the book that can and should be implemented in today’s world. Very exciting family adventure book that I highly recommend.
We’re very pleased that Serpentauria is starting to get noticed and found it very interesting to be compared favorably to The Hunger Games. Why? Because from a business standpoint one of our objectives has been to create stories with compelling messages about specific causes and social concerns that also are commercially successful. The success of The Hunger Games is something we used as an attainable goal to shoot for. Here’s some information on the commercial success of that brand. (Source: Wikipedia)
The Hunger Games Sales
After writing the novel, Collins signed a six-figure deal for three books with Scholastic in 2006.[5] The first book originally had a 50,000 first printing, which was then bumped up twice to 200,000 copies.[5] As of February 11, 2010, The Hunger Games has sold 800,000 copies[15] and 26 foreign editions.[16] Rights to the novel have been sold in 38 territories,[15] and there are over 2.9 million copies in print.[17] The book is a USA Today[18] and The New York Times Best Seller.[19] It was on The New York Times list for over 100 consecutive weeks as of September 2010.[20]
The Hunger Games trilogy has sold exceptionally well in ebook format. Suzanne Collins is the first children’s or young adult author to sell over one million Kindle ebooks, making her the sixth author to join the “Kindle Million Club,” which recognizes authors who have sold over 1 million paid units in the Amazon Kindle store.[21]
The 2011 numbers are obviously higher than the above and they will go higher in 2012.
How the above data on book sales for The Hunger Games is relevant: We feel we have the potential to do equally well. We know the power of the messages within the stories we’ll write and publish for our Serpentauria and Mirabella series will strike a chord with readers.
The reviews and comments we’re receiving are proving that.
The following is an excerpt from the Executive Summary we prepared to clearly define our focus and specifically brand development of our Serpentauria series (beginning with Serpentauria: Ark of Extinction) and our Mirabella series (beginning with Mirabella and the Pearl of Chulothe). Serpentauria contains a strong message supporting the need to save and protect animals, and that we need to do more to save and protect our planet. Mirabella contains a compelling message that despite differences in race, ethnicity or creed—we are all humans and are more alike than we are different. Both series resonate with a theme of faith and belief in inner strength, integrity and purpose and a determination to discover something better within ourselves and others in order to manifest positive changes for our society and our world.
SOMETHING TO THINK ABOUT
Important Note: The following centers on the reward/potential for an organization based on its film version of a popular series of books. This is analogous to what we are doing with development of our intellectual property (our books) and developmental pipeline. There is a formula here (and as learned from the success of the Harry Potter books, movie and merchandising) we are pulling best practices from for our own business efforts.
(Excerpted from this article: http://seekingalpha.com/article/289012-new-movie-franchise-has-the-potential-to-transform-lions-gate-films)
The company has a huge possibility in its Hunger Games franchise. The movies will be based on the best-selling book series by Suzanne Collins… The idea actually came to the author while channel surfing between reality television and footage from the Iraq War. The book series consists of three books: Hunger Games, Catching Fire, and Mockingjay. The distribution rights worldwide for these movies are with Lions Gate Films.
The first movie will be released by the company in March of 2012. The other two books will be turned into movies as well and currently rest with Lions Gate Films unless someone of course buys out Lions Gate due to the success of the first movie. The movie has a current budget of $75 million and is shooting now. The movie stars Jennifer Lawrence, Liam Hemsworth, Josh Hutcherson, Donald Sutherland, Woody Harrelson, and Lenny Kravitz. For a look at how this movie could do at the box office I am using the following for comparison. ($ in millions):
|
Movie
|
Year
|
Domestic
|
Worldwide
|
TOTAL
|
| Twilight |
2008 |
$193 |
$200 |
$393 |
| Death Race |
2008 |
$36 |
$39 |
$75 |
| Harry Potter |
2001 |
$318 |
$657 |
$975 |
| I am Legend |
2007 |
$257 |
$329 |
$585 |
| Saw |
2004 |
$55 |
$48 |
$103 |
For this example I used Twilight due to the fact it is based on a book and centers around a love triangle much as Hunger Games does. Death Race is an example of killing and being the last person standing to win something. Harry Potter was based on a best-selling book and part of a series as well. I am Legend is the top grossing movie based in an apocalyptic world. Saw was the first movie in the successful series from Lions Gate. What does looking at the success of these movies say for the future results of Hunger Games? Here are my predictions ($ in millions):
|
Movie
|
Opening
|
Cost $US
|
Domestic
|
Worldwide
|
TOTAL
|
|
Hunger Games
(book 1)
|
2012
|
$75
|
$210
|
$200
|
$410
|
|
Catching Fire
(book 2)
|
2013
|
$83
|
$265
|
$300
|
$565
|
|
Mocking Jay
(book 3)
|
TBD
|
$90
|
$290
|
$375
|
$665
|
|
Total projected worldwide box office gross – $1640 million.
The potential for over $1.5 billion from three movies could significantly impact the company…
|
Our two series brands have the same franchise potential and each are slated to have five books in each series.
Serpentauria: Ark of Extinction has recently been optioned by Enriching Pictures to become a motion picture.
We’ll keep you posted as interest continues to grow and we move steadily forward.